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| Organisation Name: | DUNLOP FOAMS | |||
| Award Category: | PRODUCT INNOVATION | |||
| Official Result: | 2008 WINNER | |||
| Declaration: | Dunlop Foams is recognised for the creation and development of the Smith Dusko Collection. | |||
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| ABA Lic No. | ABALN.COM/2008/169 | |||
| Validity Period: | 5-Sep-2008 to 5-Sep-2010 | |||
| About The Winner: | The Australian Business Awards are delighted to recognise Dunlop Foams as recipients of Awards for Innovation and Product Innovation. The achievements of Dunlop Foams in developing a new furniture range deliberately aimed at Generation Y consumers have revitalised a market that had been declining for 20 years. Dunlop Foams’ Dusko Collection from Smith is a range of distinctive multi-functional furniture which has rejuvenated a niche market and created an exciting branding opportunity to tap into a savvy new consumer market. The Smith project was a response to the recognised need to develop new products that would support the re-invention of Dunlop Foams. A carefully selected team was assembled to combine the insight of Generation Y thinkers with the knowledge and experience of Dunlop Foams’ marketers and product developers. The creation of the Young Designer Furniture Awards (YDFA) and the development of a working relationship bringing together Dunlop Foams as manufacturer with RMIT and furniture retailer Clark Rubber, was an essential innovation in bringing this new product range to market. |
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| References: | ABA Media Centre | |||
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The Australian Business Awards Lvl 27, Rialto Sth Tower, 525 Collins Street, Melbourne P: GPO Box 365, Melbourne VIC 3001 T: 1300 790 593 F: 1300 790 594 W: businessawards.com.au E: info@businessawards.com.au |
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| Copyright 2008 © The Australian Business Awards. All rights reserved. | ||||
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