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| Organisation Name: | MATER HEALTH SERVICES | |||
| Award Category: | MARKETING EXCELLENCE | |||
| Official Result: | 2008 WINNER | |||
| Declaration: | Mater Health Services is recognised for outstanding achievement in marketing strategy and execution. | |||
| Industry: | Health & Community Services | |||
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| ABA Lic No. | ABALN.COM/2008/145 | |||
| Validity Period: | 5-Sep-2008 to 5-Sep-2010 | |||
| About The Winner: | The Australian Business Awards are delighted to recognise Mater Health Services for their marketing excellence. The achievement of the Mater Marketing Department in developing a range of unique strategies to sustain Mater Health Services’ reputation in the marketplace makes them deserved winners of this year’s Australian Business Award for Marketing Excellence. Mater Health Services’ Marketing Department have achieved significant cost savings while achieving outstanding results for the brand in an often hostile media environment. By developing a marketing strategy designed to take advantage of positive media relationships and leverage community good-will they have been able to differentiate Mater from other healthcare providers in the marketplace. The Mater Marketing Department has ensured that the media has presented an overwhelmingly positive perception of Mater Health Services. They have identified the primary marketing targets of hospitals and healthcare providers and in so doing have been able to secure more than twenty new Visiting Medical Officers (VMOs) for Mater’s four private hospitals through a carefully designed and very effective VMO development plan. This outcome has been worth millions of dollars each year. Mater Health Services is broadly recognised and acknowledged for their commitment to quality through the tag-line ‘Exceptional People, Exceptional Care.’ This tag-line, and the successful development of a cost-effective, in-house Marketing Department, demonstrate insight into their customer base and a highly effective use of marketing resources. |
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| References: | ABA Media Centre | |||
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The Australian Business Awards Lvl 27, Rialto Sth Tower, 525 Collins Street, Melbourne P: GPO Box 365, Melbourne VIC 3001 T: 1300 790 593 F: 1300 790 594 W: businessawards.com.au E: info@businessawards.com.au |
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| Copyright 2008 © The Australian Business Awards. All rights reserved. | ||||
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