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| Organisation Name: | ISOKI | |||
| Award Category: | BEST PRODUCT RANGE | |||
| Official Result: | 2008 WINNER | |||
| Declaration: | Isoki is recognised for the creation and development of the Reversible Baby Bags Range. | |||
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| ABA Lic No. | ABALN.COM/2008/142 | |||
| Validity Period: | 5-Sep-2008 to 5-Sep-2010 | |||
| About The Winner: | The Australian Business Awards are delighted to recognise Isoki as recipients of Awards for Product Innovation, Best New Product and Best Product Range. The success of Isoki in developing an innovative new range of reversible parenting bags has established itself as a leading brand in the marketplace. Isoki have developed a product that is innovative and practical, and which has enlivened an otherwise dull market of parenting bags. The Isoki Reversible Parenting Bags are now available in all major specialty baby product stores in Australia, and Isoki have begun exporting internationally to New Zealand, Saudi Arabia, USA and Canada. Spian, UK, Japan and others look likely to be added to that list in the near future. That Isoki has established their product range so quickly, and now share shelf space with reputable parenting bag brands that have existed for ten years longer, is a mark of the quality product Isoki has developed. Isoki’s success is founded on the innovative features of their product. The reversibility of their parenting bags mean that parents are purchasing ‘2 bags in 1’ and have the opportunity to co-ordinate the bag to their lifestyle. The vibrant blend and multitude of colours available in the Isoki range allow parents to make a bold and fashionable statement without sacrificing practical requirements. The attention to detail; adjustable shoulder straps, metal feet to protect the bag, accessible and secure pockets, demonstrates that Isoki understands the needs of their consumers. The products include an insulated cooler bag, double sided storage satchel and a large padded change mat so that parents can prepare for any contingency. |
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| References: | ABA Media Centre | |||
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The Australian Business Awards Lvl 27, Rialto Sth Tower, 525 Collins Street, Melbourne P: GPO Box 365, Melbourne VIC 3001 T: 1300 790 593 F: 1300 790 594 W: businessawards.com.au E: info@businessawards.com.au |
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| Copyright 2008 © The Australian Business Awards. All rights reserved. | ||||
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