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| Organisation Name: | DIRECT DIGITAL PUBLICATIONS | |||
| Award Category: | PRODUCT INNOVATION | |||
| Official Result: | 2008 WINNER | |||
| Declaration: | Direct Digital Publications is recognised for the creation and development of The Fundraising Directory. | |||
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| ABA Lic No. | ABALN.COM/2008/126 | |||
| Validity Period: | 5-Sep-2008 to 5-Sep-2010 | |||
| About The Winner: | The Australian Business Awards are delighted to recognise Direct Digital as recipients of the Award for Product Innovation. The achievements of Direct Digital in creating, producing and distributing The Fundraising Directory have allowed them to take a brilliant idea and develop it into a substantially positive product catering to Australia’s community sector. The Fundraising Directory brings together over four-hundred suppliers who service community fundraising events throughout Australia. By providing 40,000 free copies of this directory, and distributing these to schools, child-care centres, kindergartens, sporting clubs and charities, Direct Digital have filled an information vacuum while keeping the cost burden on suppliers and not community groups. Direct Digital have supported this product with a website which recods over 15,000 unique visitors per month and a monthly e-newsletter with a subscriber base of over 5,000. The benefits of Direct Digital’s products, particularly The Fundraising Directory, are apparent in both the community sector and the fundraising supply industry. |
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| References: | ABA Media Centre | |||
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The Australian Business Awards Lvl 27, Rialto Sth Tower, 525 Collins Street, Melbourne P: GPO Box 365, Melbourne VIC 3001 T: 1300 790 593 F: 1300 790 594 W: businessawards.com.au E: info@businessawards.com.au |
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| Copyright 2008 © The Australian Business Awards. All rights reserved. | ||||
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